February 25, 2012


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Written by: Mitch Salem
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Deadline has preliminary numbers for Friday, and this won’t be one of those weekends where the winner is unclear up to the wire.  ACT OF VALOR (Relativity), the low-budget (but highly marketed) Navy SEAL recruitment vehicle/action movie swept the day with over $9M, about 50% ahead of anything else.  The only question now is how frontloaded it’ll turn out to be–one possible precedent could be The Expendables, which did 38% of its opening weekend business on Friday.  if Valor follows that pattern, that could mean a weekend of around $23M.  There’s no question about the frontloading of Tyler Perry’s films, and the 2d place GOOD DEEDS (Lionsgate/Summit), with about $6M on Friday, should put it in the neighborhood of a $15M weekend.  This would make it one of Perry’s lower-end openings (although his non-Madea pictures are always below the titles in that franchise).

Way, way back in the pack are the other new openings.  WANDERLUST (Universal) only grossed around $2.5M on Friday, and a $7M weekend would make it one of the lowest non-indie openings of Jennifer Aniston’s career.  And GONE (Summit/Lionsgate) proves that Amanda Seyfried’s name alone doesn’t sell tickets, as it couldn’t even hit $2M for the day and won’t get much beyond $5M for the weekend.
Among holdovers, GHOST RIDER:  SPIRIT OF VENGEANCE (Sony) will (unsurprisingly) collapse to about a 60% decline from last weekend, while THIS MEANS WAR (20th) should fall about 50%.  The leggier SAFE HOUSE (Universal), THE VOW (Screen Gems/Sony) and JOURNEY 2 (Warners) are also holding well, especially the latter.
Stay with SHOWBUZZDAILY all weekend for updated boxoffice and analysis!


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."