June 3, 2012


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Written by: Mitch Salem
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SNOW WHITE & THE HUNTSMAN (Universal) had a 5% Friday-to-Saturday bump, according to preliminary numbers at Deadline, which doesn’t say much for its word of mouth (the dreaded Battleship went up 11% on its second day of release).  That should still get Snow safely into the mid-$50Ms for the weekend, and now, like most spectacles these days, it needs overperformance overseas to have a chance of hitting some sort of profit.

In the same boat is MEN IN BLACK 3 (Sony), headed for a 50% decline from the 3-day portion of last weekend (which is actually better than it sounds, considering last Sunday’s holiday-boosted gross).  Because of MIB3‘s extremely wide international release, we should have a good sense by tomorrow night of where the movie is likely to end up worldwide.  THE AVENGERS (Disney) is likely to have only around a 45% drop from last week, fantastic considering that it already has over $530M in the bank.  BATTLESHIP (Universal) looks to be down 55% or more from last week, as the Universal executives touch their Snow White posters and breathe a sigh of (perhaps temporary) relief.


Stay with SHOWBUZZDAILY all weekend for updated boxoffice and analysis!


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."