OPENINGS: Everything stayed pretty much as is after Monday’s estimates were released. THE POSSESSION (Lionsgate) has the #2 Labor Day 4-day opening weekend with $21.3M. LAWLESS (Weinstein Company) is trying to stay ahead of last year’s The Debt, and is currently claiming to be $148,400 in front over 4 days–we’ll find out tomorrow if that’s accurate. OOGIELOVES IN THE BIG BALLOON ADVENTURE (Viselman) and its makers weren’t helped at all by a positive NY Times Sunday Magazine piece about the strategy behind its making.
HOLDOVERS: EXPENDABLES 2 (Lionsgate) on top, although with the biggest week-to-week drop this side of HIT & RUN (Open Road). However, really the worst fall was for 2016: OBAMA’S AMERICA (Rocky Mountain), which hid its drop by adding a ton of theaters. THE ODD LIFE OF TIMOTHY GREEN (Disney) benefited most from the holiday weekend, and is now poised to go over $50M, although kids going back to school this week may slow it down.
LIMITED RELEASE: Even with a 4-day weekend, FOR A GOOD TIME, CALL… (Focus/Universal) didn’t have one, with only an $8100 per-theatre average at 23. CELESTE & JESSE FOREVER (Sony Classics) responded badly to a wide expansion to 586 theatres, with a $1600 average. ROBOT & FRANK (Goldwyn) did better, with a $6300 average at 144, and the slight but likable SLEEPWALK WITH ME (IFC) showed strength with a $14K average at 29. BEASTS OF THE SOUTHERN WILD (Fox Searchlight) will go over $10M this week, an excellent number for such an esoteric film.
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The weekend predictions will return next week, when Exodus: God and Kings and Top Five are released nationally. This weekend, typical for the post-Thanksgiving weekend, is extremely quiet. Only The Pyramid is opening at a very small 589 theaters.
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>TRANSFORMERS: DARK OF THE MOON is reporting (pending actual numbers tomorrow) a 4-day weekend gross of $116.7M, giving it a total of $181.1M since opening Tuesday evening. That puts it around 10% ahead of the original Transformers and 15% behind Transformers 2. The original Transformers declined only 47% in its…
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SHOWBUZZDAILY WEEKEND BOXOFFICE SCORECARD – 9/2/12
OPENINGS: THE POSSESSION (Lionsgate) is doing quite well for a low-budget horror quickie, with $17.7M for the 1st 3 days of the holiday weekend, and is on track to be the #2 Labor Day opening ever, behind only the 2007 remake of Halloween. LAWLESS (Weinstein Company), though, at $9.7M,…
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SHOWBUZZDAILY WEEKEND BOXOFFICE SCORECARD
>Another win for Katniss Everdeen.THE HUNGER GAMES: In just its 3rd weekend of release, and with plenty left in the tank, THE HUNGER GAMES (Lionsgate/Summit) hit $302.8M, and has already outgrossed every picture in the Twilight series. (Only 5 movies have gotten to $300M faster.) By this time next week,…
About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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