September 3, 2012



OPENINGS:  Everything stayed pretty much as is after Monday’s estimates were released.  THE POSSESSION (Lionsgate) has the #2 Labor Day 4-day opening weekend with $21.3M.  LAWLESS (Weinstein Company) is trying to stay ahead of last year’s The Debt, and is currently claiming to be $148,400 in front over 4 days–we’ll find out tomorrow if that’s accurate.  OOGIELOVES IN THE BIG BALLOON ADVENTURE (Viselman) and its makers weren’t helped at all by a positive NY Times Sunday Magazine piece about the strategy behind its making.

HOLDOVERS:  EXPENDABLES 2 (Lionsgate) on top, although with the biggest week-to-week drop this side of HIT & RUN (Open Road).  However, really the worst fall was for 2016:  OBAMA’S AMERICA (Rocky Mountain), which hid its drop by adding a ton of theaters.  THE ODD LIFE OF TIMOTHY GREEN (Disney) benefited most from the holiday weekend, and is now poised to go over $50M, although kids going back to school this week may slow it down.

LIMITED RELEASE:  Even with a 4-day weekend, FOR A GOOD TIME, CALL… (Focus/Universal) didn’t have one, with only an $8100 per-theatre average at 23.  CELESTE & JESSE FOREVER (Sony Classics) responded badly to a wide expansion to 586 theatres, with a $1600 average.  ROBOT & FRANK (Goldwyn) did better, with a $6300 average at 144, and the slight but likable SLEEPWALK WITH ME (IFC) showed strength with a $14K average at 29.  BEASTS OF THE SOUTHERN WILD (Fox Searchlight) will go over $10M this week, an excellent number for such an esoteric film.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."