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February 6, 2017
 

SKEDBALL: Super Bowl 51 Ratings 2.5.2017

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Written by: Mitch Metcalf
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Super Bowl tracks for metered market overnight ratings below.  National ratings will be posted as available.

Super Bowl Ratings Track:

HOUSEHOLDS (HH)

Metered Markets National
Last nine years  HH Rtg Shr HH Rtg Shr
2017 FOX NE 34 ATL 28 48.8 72 45.3 70
2016 CBS DEN 24 CAR 10 49.0 73 46.6 72
2015 NBC NE 28 SEA 24 49.7 72 47.5 71
2014 FOX SEA 43 DEN 8 47.6 70 46.7 69
2013 CBS BAL 34 SF 31 48.1 71 46.4 69
2012 NBC NYG 21 NE 17 47.8 71 47.0 71
2011 FOX GB 31 PIT 25 47.9 71 46.0 69
2010 CBS NO 31 IND 17 46.4 68 45.0 68
2009 NBC PIT 27 ARI 23 42.1 65 42.0 64
Multi-year Averages in Nielsen PeopleMeter Era
2010-14 (7 Super Bowls) 48.1 71 46.1 69
2002-09 (8 Super Bowls) 43.1 63 41.6 63
1988-01 (14 Super Bowls) 42.2 62 42.6 64

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Sunday February 5, 2017. The 56 markets (out of 210 total) cover about 70% of the US television population.

NFL: Super Bowl Sunday
8.69 rating FOX 4:00-5:00 pm Pre-Game (9.3 in 2016; 10.2 in 2015; 11.0 in 2014; 8.3 in 2013)
12.48 rating FOX 5:00-5:30 pm Pre-Game (12.9 in 2016; 14.2 in 2015; 15.0 in 2014; 11.5 in 2013)
16.87 rating FOX 5:30-6:00 pm Pre-Game (17.6 in 2016; 19.9 in 2015; 19.6 in 2014; 17.1 in 2013)
31.95 rating FOX 6:00-6:45 pm Kickoff (34.0 in 2016; 35.3 in 2015; 32.6 in 2013; 30.6 in 2013)
48.85 rating FOX 6:45-10:30 pm Super Bowl 50 (49.0 in 2016; 49.7 in 2015; 47.6 in 2013; 48.1 in 2013)
31.55 rating FOX 10:30-11:00 pm Post-Game (30.9 in 2016; 30.6 in 2015; 29.2 in 2013; 34.4 in 2013)

Total viewer estimates for Super Bowl 51 will be added to the track below when available.

Super Bowl Ratings Track:

TOTAL VIEWERS

Millions 2+
Average Minute Total Audience
2017 FOX NE 34 ATL 28 111.3 172
2016 CBS DEN 24 CAR 10 111.9 n/a
2015 NBC NE 28 SEA 24 114.4 n/a
2014 FOX SEA 43 DEN 8 112.2 151.7
2013 CBS BAL 34 SF 31 108.7 164.1
2012 NBC NYG 21 NE 17 111.3 159.2
2011 FOX GB 31 PIT 25 111.0 162.9
2010 CBS NO 31 IND 17 106.5 153.4
2009 NBC PIT 27 ARI 23 98.7 151.6
Multi-year Averages in Nielsen PeopleMeter Era
2010-14 (7 Super Bowls) 110.9 158.3
2002-09 (8 Super Bowls) 91.4 141.2
1988-01 (14 Super Bowls) 84.8 124.8

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About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.