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February 6, 2018
 

SKEDBALL: Super Bowl 52 and Post-Game Entertainment Program Ratings 2.4.2018

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Written by: Mitch Metcalf
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Super Bowl tracks for metered market overnight ratings below.  National ratings will be posted as available.

Super Bowl Ratings Track:

HOUSEHOLDS (HH)

Metered Markets National
Last ten years  HH Rtg Shr HH Rtg Shr
2018 NBC PHI  41 NE   33 47.4 43.1 68
2017 FOX NE   34 ATL 28 48.8 72 45.3 70
2016 CBS DEN 24 CAR 10 49.0 73 46.6 72
2015 NBC NE   28 SEA 24 49.7 72 47.5 71
2014 FOX SEA 43 DEN  8 47.6 70 46.7 69
2013 CBS BAL 34 SF     31 48.1 71 46.4 69
2012 NBC NYG 21 NE    17 47.8 71 47.0 71
2011 FOX GB    31 PIT  25 47.9 71 46.0 69
2010 CBS NO   31 IND  17 46.4 68 45.0 68
2009 NBC PIT  27 ARI  23 42.1 65 42.0 64
Multi-year Averages in Nielsen PeopleMeter Era
2010-17 (8 Super Bowls) 48.2 71 46.4 70
2002-09 (8 Super Bowls) 43.1 63 41.6 63
1988-01 (14 Super Bowls) 42.2 62 42.6 64

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Sunday February 4, 2018. The 56 markets (out of 210 total) cover about 70% of the US television population.

NFL: Super Bowl Sunday
8.9 rating NBC 4:00-5:00 pm Pre-Game (8.7 in 2017; 9.3 in 2016; 10.2 in 2015; 11.0 in 2014; 8.3 in 2013)
13.0 rating NBC 5:00-5:30 pm Pre-Game (12.5 in 2017; 12.9 in 2016; 14.2 in 2015; 15.0 in 2014; 11.5 in 2013)
18.4 rating NBC 5:30-6:00 pm Pre-Game (16.9 in 2017; 17.6 in 2016; 19.9 in 2015; 19.6 in 2014; 17.1 in 2013)
33.2 rating NBC 6:00-6:30 pm Kickoff (31.9 in 2017; 34.0 in 2016; 35.3 in 2015; 32.6 in 2013; 30.6 in 2013)
47.4 rating NBC 6:30-10:30 pm Super Bowl 50 (48.9 in 2017; 49.0 in 2016; 49.7 in 2015; 47.6 in 2013; 48.1 in 2013)
35.9 rating NBC 10:30-10:45 pm Post-Game (31.6 in 2017; 30.9 in 2016; 30.6 in 2015; 29.2 in 2013; 34.4 in 2013)

Total viewer estimates for Super Bowl 52 will be added to the track below when available. The total audience is the number of people who watched at least six minutes of the game, usually about 50% higher than the average audience in each minute of the game.

Super Bowl Ratings Track:

TOTAL VIEWERS

Millions 2+
Average Minute Total Audience
2018 NBC PHI  41 NE   33 103.4 159.1
2017 FOX NE   34 ATL 28 111.3 172.0
2016 CBS DEN 24 CAR 10 111.9 167.1
2015 NBC NE   28 SEA 24 114.4 161.4
2014 FOX SEA 43 DEN  8 112.2 161.5
2013 CBS BAL 34 SF     31 108.7 164.5
2012 NBC NYG 21 NE    17 111.3 159.3
2011 FOX GB    31 PIT  25 111.5 163.1
2010 CBS NO   31 IND  17 106.5 153.5
2009 NBC PIT  27 ARI  23 98.7 151.7
Multi-year Averages in Nielsen PeopleMeter Era
2010-17 (8 Super Bowls) 110.9 162.8
2002-09 (8 Super Bowls) 91.4 141.3
1988-01 (14 Super Bowls) 84.8 124.8

New chart below tracking post-Super Bowl entertainment program ratings:

Post-Super Bowl

Entertainment Track

P18-49 Rating P2+ millions
2018 NBC This Is Us 10:45 9.3 26.972
2017 FOX 24: Legacy 11:00 6.1 17.577
2016 CBS Late Show 10:54 7.7 20.553
2015 NBC The Blacklist 10:38 8.4 25.724
2014 FOX New Girl 10:23 11.4 26.300
2013 CBS Elementary 11:11 7.8 20.900
2012 NBC The Voice 10:19 16.3 37.600
2011 FOX Glee 10:39 11.1 26.800
2010 CBS Undercover Boss 10:13 16.2 38.700
2009 NBC The Office 10:40 11.0 22.900

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About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.