Last week’s arrivals slipped. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  BROADCAST FINALS:  Primetime was led by ABC’s coverage of the JIMMY KIMMEL BOWL at 0.49, although that was outrated by the network’s afternoon INDEPENDENCE BOWL at 0.60.  The highest-rated show on broadcast was NBC’s part-quasi-live, part clip-show Covid-burdened SNL at 0.89.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  NFL Network’s primetime […]

NOTE: A Presidential address at 9:00 pm ET delayed the start time for broadcast programs at 9 and 10 pm ET Friday by about 15 minutes. More accurate ratings will be available Monday afternoon with the official nationals for broadcast and cable Friday.  Today we’ll limit our comments to the 8PM shows, with more detailed […]

        NETWORK FINALS:  The 8:30PM FRESH OFF THE BOAT lost 0.1 in final numbers, and NBC stayed on top in broadcast STATE OF THE UNION coverage, although the rating adjusted to 1.3.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Perhaps not surprisingly, this President’s STATE […]

A good night for Tom Selleck fans, and not much more. CBS:  BLUE BLOODS was the highest rated show of the night, up 0.3 to 1.7.  However, it’s not clear at this point how much local preemptions for basketball championships affected Friday’s numbers.  Earlier in the evening, reruns of UNDERCOVER BOSS and HAWAII 5-0 were […]

        NETWORK FINALS:  There were no significant adjustments to the preliminary Friday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.49/0.30.  Discovery’s GOLD RUSH was at 0.38/0.26/0.13 compared to last week’s 0.49/0.33/0.16.  We’s LOVE AFTER LOCKUP was at 0.25 compared […]

  ABC had a very good hour on Sunday with its successful launch of Resurrection, but that still couldn’t compare to an entire night of Oscar coverage the previous week, so the network was down by more than 50% this time around.  Here are the weekly network averages (5 days of Live + Same Day […]

ABC won another night with the NBA Finals.  Game 3 (Miami beating Oklahoma City and taking a 2-1 lead in the series) averaged a 5.6 preliminary Adults 18-49 rating from 8-11 pm, although that number will rise to a 7 or more when the official nationals are released tomorrow morning.  For the entire evening (including […]