After a relatively good night Tuesday, last night’s Olympic coverage on NBC (5.6 adult 18-49 rating from 8-11 pm Wednesday night  in the delayed “fast” nationals) was significantly below the comparable night for Turin 2006 (6.0 rating) and miles below Vancouver 2010 (9.0 rating).  Last night’s coverage featured: Women’s Downhill, Pairs’ Final, Women’s Halfpipe, Men’s […]

        NETWORK FINALS:  On another night with NFL Preseason preemptions, the 8PM PINK COLLAR CRIMES, DATELINE, the JR NBA CHAMPIONSHIPS, and the reruns of CASTAWAYS and 48 HOURS lost 0.1 in final numbers       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Saturday cable, […]

Life without The Voice isn’t so much fun. NBC:  Even in our DVR society, where people can watch what they want pretty much when they want, lead-ins still matter.  Thus the replacement of The Voice with oldster reality show OFF THEIR ROCKERS (2 episodes at 1.5/1.8), caused both GO ON and THE NEW NORMAL to […]

        NETWORK FINALS:  THE FLASH and BEYOND THE TANK gained 0.1 in final numbers, but THE REAL O’NEALS lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Spring cable (on non-GAME OF THRONES nights) continues to be dominated by the NBA PLAYOFFS, last night […]

  NOTE: Several networks had MONDAY NIGHT FOOTBALL preemptions in local markets, so there may be a variance in afternoon finals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) […]

  NETWORK UPDATE:  The NEW GIRL season premiere and DANCING WITH THE STARS each gained 0.1 in final numbers. TUESDAY CABLE:  Ratings for the Top 25 original cable telecasts Tuesday (plus a few other noteworthy programs) in key demos are below: SONS OF ANARCHY (FX) was off last week’s blistering 3.19 season premiere pace, falling […]

  NBC effectively had the night to itself. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  NETWORK UPDATE:  AMERICA’S GOT TALENT gained 0.1 in final numbers, and HOLLYWOOD GAME NIGHT lost the same.  Also, as expected the CW reruns each went down 0.1 after the sports preemptions were adjusted out. CABLE HIGHLIGHTS:  The TYRANT season finale (FX) didn’t excite anyone, dropping 0.05 to 0.37.  However, some people showed up to find out who […]