Take a look at Mitch Metcalf’s Ratings Charts post today for a detailed explanation of the effect that last night’s NFL Preseason Football had on the night’s local ratings and why.  Viewers are so thrilled that some form of football is back on the air that they’ll flock even to these relatively meaningless games, […]

  BRAINDEAD is living up to the second half of its title. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

> NBC comes face-to-face with its post-football Sunday. NBC:  No doubt the network thought that whatever the quality of its new series version of John Grisham’s THE FIRM (and that quality is quite bad), name value alone would bring it an audience.  Well, not so much:  its disastrous 1.4 put it in last place for […]

3 sitcoms at 9PM were 1 too many. NBC:  THE VOICE, and its network, won the night, but Monday’s decline may not have been due to the shortened episode and combination of sports and Presidential debate.  Last night’s Voice was down half a ratings point again, its 4.1 one of its lowest Tuesdays of the […]

  AFTERNOON UPDATE:  There was no joy for FOX in the day’s adjusted numbers, as AMERICAN IDOL stayed at what is now its official all-time low 1.9 and SURVIVING JACK remained at 1.3.  Adding insult to injury, the only FOX show to climb was HELL’S KITCHEN, which tied IDOL at 1.9.  The NCAA TOURNAMENT numbers […]

      Analysis to follow.       Broadcast Official Nationals Program Ratings Chart   Top 50 Original Cable Telecasts with Demographic Detail Top 150 Original Cable Telecasts To search for a show: type Ctrl-F and type your show title in the search box. Top 150 Original Cable Telecasts: Wednesday May 12, 2021 P18-49 P2+ Rank […]

  Broadcast TV is sinking into its holiday torpor. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

> A lot can happen between the creation of a TV pilot in the spring and production of episodes for the regular season:  a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have had their own turnover in the off-season) give plenty of notes, both helpful and otherwise, and […]