The descent of THE X-FILES continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  NETWORK UPDATE:  Game 2 of the NBA FINALS adjusted up by 1.3 to 7.4, while the pre-game JIMMY KIMMEL LIVE special went down after time zones were taken into account by 1.7 to 1.0.  THE TONY AWARDS avoided setting a record low by gaining 0.1 in final numbers to 1.0.  Elsewhere, GOLAN THE INSATIABLE conquered […]

        NETWORK FINALS:  CELEBRITY WATCH PARTY gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s JERSEY SHORE topped Thursday cable, steady at 0.47, and RIDICULOUSNESS was at 0.15.  Bravo’s REAL HOUSEWIVES OF NYC jumped 0.09 to 0.45, and TOP CHEF was […]

  BROADCAST FINALS ABC:  THE BACHELORETTE gained 0.03 to 0.75, and CLAIM TO FAME was down 0.05 to 0.34. CBS:  Reruns at 0.34/0.28/0.25/0.24. NBC:  AMERICAN NINJA WARRIOR was steady at 0.37, and a WEAKEST LINK rerun was at 0.28. FOX:  DON’T FORGET THE LYRICS was up 0.02 to 0.29, and BEAT SHAZAM dropped 0.05 to […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last […]

  UNDERCOVER BOSS may have gone too far undercover. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

If the networks don’t care, why should the viewers? ABC:  ABC can take deep pride in being the only network last night to earn a rating over a 1, reaching all the way to a whopping 1.2 off a 20/20 with that score. NBC:  The only other network with anything original for the night scraped to […]

> The X Factor won Thursday (the fourth of the season) with a 3.6 Adult 18-49 rating.  The Thursday track for X Factor has been 4.3…3.9…4.0…3.6.  The 3.6 will probably go up to a 3.7 or 3.8 in the official nationals later today, but FOX has to be mildly disappointed there is not a 4 […]