NBC won a painful Sunday night with a 1.2 preliminary Adult 18-49 rating from 7-11 pm.  The U.S. Olympic Trials at 7 pm, featuring track and field from Eugene, Oregon, averaged a 1.2 rating, starting at a 1.0 in the 7:00 half hour and building to a 1.4 at 7:30.  The comparable telecast on July […]

> Dancing doesn’t mambo as fast as it used to. ABC:  The DANCING WITH THE STARS results show did a whole lot better at 9PM than The River‘s ratings, winning the hour with a 3.0 (compared to River‘s mid-1 numbers).  But the Dancing franchise is fading, and as with the performance show on Monday, Tuesday’s […]

CBS Sports continues its springtime roll, with The Masters coverage over the weekend up about 25% from last year.  Sunday’s final round hit an impressive 10.2 household rating in the 56 local markets measured by Nielsen (covering 70% of the country). NASCAR on Saturday night on FOX averaged a 3.5 household rating, down a tenth […]

>Last night, ABC had another good Saturday with college football.  Most of the country saw USC upset #4 ranked Oregon, and ABC scored a 2.4 Adult 18-49 rating in the fast nationals, which we are boosting to an estimated 2.8 time-zone adjusted rating.  The 2.8 rating would be 65% above the 1.7 rating turned in […]

  NBC seems to be bailing on GREAT NEWS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

        NETWORK FINALS:  There were no changes from the preliminary Saturday ratings.          Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s NBA coverage continued its reign over cable with a quartet of games on Saturday at 0.76/0.55/0.53/0.47.  HGTV’s VACATION HOUSE RULES gained 0.02 to 0.22.  On Food […]

  NETWORK UPDATE:  SUNDAY NIGHT FOOTBALL adjusted up to 8.7, up 0.7 from last week.  In addition, BLOOD & OIL gained 0.1 in final numbers, as did THE SIMPSONS and 60 MINUTES, but MADAM SECRETARY went down the same.  Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  On a very busy night, AMC’s […]

>   Disclaimer:  Network pilots now in circulation are not necessarily in the form that will air in the Fall.  Pilots are often reedited and rescored, and in some cases even recast or reshot.  So these critiques shouldn’t be taken as full TV pilot reviews, but rather as a guide to the general style and […]