The newcomers started OK. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

Ratings for the Top 25 original cable telecasts Thursday (plus a few other lower-rated but noteworthy programs): NETWORK UPDATE: CBS coverage of Thursday Night Football jumped to a 7.5 adult 18-49 rating and 20,771,000 total viewers (any age).  The 7.5 demo rating is up an enormous 36% jump from the fast national rating this morning.  (Usually NFL […]

> A lot can happen between the creation of a TV pilot in the spring and production of episodes for the regular season:  a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have had their own turnover in the off-season) give plenty of notes, both helpful and otherwise, and […]

  BROADCAST FINALS:  Unsurprisingly, the day was dominated by the NFL PLAYOFFS, with CBS’s game at 7.03 and NBC’s at 7.05.  The first new SNL of 2022 was at 1.02.  CW’s originals were at 0.05/0.04.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  On ESPN, COLLEGE BASKETBALL was at 0.34/0.14/0.12/0.09, and UFC FIGHT […]

  FOX’s cancellation of THE X FACTOR means that it starts next fall knowing that it has 3 hours of primetime to fill.  The network isn’t going to want much more than that on its plate–for marketing reasons, if nothing else–which today proved to be good news for some of its bubble shows.  Both BROOKLYN […]

  ABCFamily had a big night on Tuesday with the Season 4 premiere of PRETTY LITTLE LIARS, which had a 1.3 rating in 18-49s and 2.9M viewers, with even bigger numbers in the network’s target demos (4.1 in Females 12-34, 6.6 in Female Teens, 3.2 in Women 18-34 and 2.1 in Women 18-49).  The target […]

> Thursday night is off and running, and the highest rated show on the night is Big Bang Theory on CBS with a 4.9 Adult 18-49 rating (4.8 the first half hour and a 5.0 from 8:30-9:00).  The highly anticipated Person of Interest at 9 pm did not take full advantage of this sterling lead-in, […]

  Another night for none of the networks to feel good about. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]