UPDATE: Game 1 of the 2016 World Series averaged just under 19.4 million viewers 2+ live+same day in the official nationals, second only to 2009 (Phillies-Yankees) in the last decade (and just narrowly behind it).  With the key sales demographics, the game is also well above average, generally ranking #3 among Game 1 telecasts since […]

  It would have been nice if ABC Marketing hadn’t so broadly teased the surprise ending of tonight’s Suburgatory season finale in their promos that they more or less gave it away.  (This is why powerful producers are on the phone with network marketing departments more than they are with their own families.) Still, the […]

      NETWORK FINALS:  Game 1 of the WORLD SERIES gained 0.2 in final numbers to 5.6.  Elsewhere, AMERICAN HOUSEWIFE added 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Even with the World Series as competition, opening night for the NBA season was strong for TNT, as […]

  Not a great night for CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

  NETWORK UPDATE:  As expected, after adjustment for football preemption, CRAZY EX-GIRLFRIEND and JANE THE VIRGIN each lost 0.1 in final numbers, putting them where they were last week.  In addition, THE BIG BANG THEORY gained 0.2.  (LIFE IN PIECES remained steady with the morning numbers.) Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  […]

      NETWORK FINALS:  EMPIRE and THE GOLDBERGS went up 0.1 in final numbers.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  FX’s AMERICAN HORROR STORY topped Wednesday cable, up 0.03 from last week to 1.46.  On Comedy Central, SOUTH PARK returned from a week off at 1.11, up […]

    NETWORK FINALS:  SHARK TANK lost 0.1 in final numbers.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  AMC naturally owned Sunday cable, with THE WALKING DEAD down 0.17 from last week’s midseason premiere to 6.58, and TALKING DEAD down 0.42 to 2.68, with COMIC BOOK MEN down 0.22 […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).                         […]