Due to last week’s State of the Union address, the last-minute postponement the week before that, and other preemptions, most 9-11PM comparisons (and some in the 8PM hour) are to 3 or 4 weeks ago. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult […]

  Things didn’t get much better for AMERICAN IDOL on its second night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for 20/20 and BLUE BLOODS.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH was at 0.36/0.32/0.21 compared to last week’s 0.38/0.26/0.13.  VH1’s RUPAUL’S DRAG RACE jumped a tenth to 0.24, with UNTUCKED […]

        NETWORK FINALS:  The reruns of MOM and MAN WITH A PLAN each lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  VH1’s LOVE & HIP-HOP led Monday cable, up 0.02 to 1.05, and BASKETBALL WIVES returned at 0.93.  On USA, WWE […]

  The 2nd MISS UNIVERSE of 2017 continued the pageant’s downward trend. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

Thanks to the State of the Union Address, there was virtually no original programming on the broadcast networks last night. ABC:  You’d think things were set up perfectly for THE TASTE to overperform, with nothing but reruns against it in the pre-speech 8PM slot, but it only managed to tie CBS for the hour, falling […]

  ABC’s game shows declined. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

NOTE: We’ll be holding our analysis of Thursday night network ratings until final numbers this afternoon, because ratings for each network were inflated as listed below by local major-market pre-emptions for a full slate of NFL Preseason games: ABC (pre-emptions in Los Angeles for the Chargers, Cleveland, Nashville and Buffalo) CBS (in New York for […]