DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT coverage adjusted to 1.9.  Elsewhere,DATELINE lost 0.2 in final numbers, and the SUPERSTORE and DECEPTION reruns were down 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Cable’s NCAA TOURNAMENT coverage again blanketed most of Saturday’s Top 8, led by […]

>CBS won Easter Sunday with the help of The Masters and a guy named Bubba, while the other networks, largely in repeats, failed to average above a 2 rating throughout the evening.                          Nightly Primetime Average Sunday         ABC    CBS    FOX […]

  NETWORK UPDATE:  ROOKIE BLUE and NY MED were up 0.1 in final numbers–but not THE QUEST.  BIG BROTHER also gained 0.1.  THURSDAY CABLE:  The new series on USA and FX continued to flounder.  On USA, RUSH fell 15% to 0.41, while SATISFACTION was at least stable at 0.44.  Things were even worse at FX, where MARRIED dropped by […]

  A solid start for ABC’s new sitcom. ABC:  The night’s new configuration worked out well, at least for now.  THE MIDDLE was up 0.2 to 2.0 (still 15% below its season average), while SUBURGATORY, although slightly down at 1.8 from last week’s 9:30PM airing, was a few ticks above the numbers that THE NEIGHBORS […]

  AMERICAN IDOL used to be the school bully; now it cringes in the network equivalent of the assistant principal’s office.  FOX announced today that as of March 13, Idol is fleeing its Big Bang Theory competition and shifting to 9PM on Thursdays, where on March 27 (as previously announced) it will shrink to half […]

  If #6seasonsandamovie is going to happen for COMMUNITY, it won’t be at NBC, which finally fired the bullet that’s been aimed at Dan Harmon’s show seemingly every season since it went on the air.  That doesn’t necessarily mean Community is dead, since there have been murmurs of a possible move to cable or a […]

  ABC made some impressive strides this past season, especially on Wednesday and Thursday, and it was probably wise that the network decided to adopt a conservative schedule for the Fall.  Here’s a quick look, along with the network’s reported midseason plans, and reviews of the new shows’ trailers (new shows are in ALL CAPS, […]