Here are the weekend sports ratings for Saturday and Sunday May 27-28, 2017.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, May 28-29, […]

        NETWORK FINALS:  As it did last week, AMERICA’S GOT TALENT adjusted up 0.1 in final numbers. In addition, both BLACK-ISH reruns lost 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s Celtics/Lakers documentary was divided into a 2-hour segment and a 1-hour, and both […]

  A low-key Labor Day. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

The AUDIENCE MAP feature continues with a look across the cable drama landscape over the past 12 months (June 1, 2o14 to May 20, 2015).  The programs are arranged by network, ranked by overall audience size within each network’s slate.  The audience share for each of 30 gender-age subgroups is noted for each show, with each […]

  March Madness begins. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. CBS:  […]

        NETWORK UPDATE:  There were no changes from the preliminary Friday network ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH was at 0.71/0.38, compared to last week’s 0.71/0.40.  A&E’s LIVE PD gained 0.04 to 0.57.  ESPN’s NBA doubleheader was at 0.40/0.40.  On […]

>When all the Sked PLAYERS gather in New York, the pilots have been screened for the network’s own executives, but the only “real people” who’ve seen them are those participating in Research testing.  The results of those tests become the only “objective” data regarding the appeal of a given show, so they’re a critical part […]

  The Upfronts are over, which means the real Upfronts are about to begin–that is, the networks’ advance sale of advertising time (usually about 80% of the season’s total) for the Fall 2013 TV season.  Although last week’s Upfront presentations now serve a marketing and publicity purpose as well, their original–and still most important–goal is […]