NETWORK FINALS:  The NCAA TOURNAMENT games on CBS adjusted to 1.7/1.4.  In addition, AP BIO gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The entire Thursday cable Top 10 was made up of NCAA TOURNAMENT programming, topped by TNT’s late […]

NBC gave FOX some rare competition on Wednesday night, winning the night and knocking down So You Think You Can Dance, which usually enjoys a competition-free existence. NBC continued live coverage of the U.S. Olympic Trials (swimming from Omaha) from 8-9 pm, earning a preliminary 1.9 Adult 18-49 rating.  The number could very likely be adjusted […]

      NETWORK FINALS:  The rerun of the NIGHTLINE special that ran after LIFE IN FRONT OF A STUDIO AUDIENCE gained 0.1 in final numbers, while the rerun of THE WALL lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA PLAYOFFS game easily topped […]

  NETWORK UPDATE:  There were 0.1 increases aplenty for CBS and ABC, with bumps for SURVIVOR, CRIMINAL MINDS, THE MIDDLE, THE GOLDBERGS and MODERN FAMILY–although in ABC’s case, that didn’t make up for their losses from their last airings.  Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated […]

  Six seasons in, it’s probably safe to say that the people who watch MAD MEN are the people who watch Mad Men, and the ratings for last night’s Season 6 premiere were by and large very steady with last year’s launch.  Total viewership was at 3.4M, down a bit from 3.54M last year, while […]

        NETWORK FINALS:  BROKE gained 0.1 in final numbers, while WHO WANTS TO BE A MILLIONAIRE lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Another news-heavy night was topped by CNN’s CUOMO PRIME TIME at 0.54/0.75/2.8M, with Fox News’s TUCKER CARLSON TONIGHT at […]

        NETWORK FINALS:  ABC’s NBA FINALS game adjusted to 6.5.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE telecast was at 0.75/0.65/0.59, compared to last week’s 0.82/0.79/0.73.  On VH1, LOVE & HIP-HOP dropped 0.05 to 0.67, and TI & TINY was down 0.06 to […]

  COLLEGE FOOTBALL seized the chance to take a Sunday before the NFL arrives. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]