An up-and-down night at CW. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  BROADCAST FINALS ABC:  After a rerun SHARK TANK at 0.46, 20/20 was down 0.04 to 0.42. CBS:  Returning from a rerun week, SWAT gained 0.04 to 0.50, FIRE COUNTRY ticked down to 0.51, and BLUE BLOODS was down 0.02 to 0.40. NBC:  Back from a week off, LOPEZ VS LOPEZ fell 0.09 to 0.24, […]

> DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows […]

        NETWORK FINALS:  There were 0.1 bumps for SANTA CLAUS IS COMING TO TOWN, FROSTY THE SNOWMAN and FROSTY RETURNS in final numbers.         Broadcast Official Nationals Program Ratings Chart   CABLE HIGHILGHTS:  ESPN’s primetime COLLEGE FOOTBALL game led Friday cable at 0.78.  On Discovery, GOLD RUSH was at […]

        NETWORK FINALS:  After adjustment for local MONDAY NIGHT FOOTBALL preemptions, ABC’s BACHELOR IN PARADISE was up 0.1 from last week’s final to 1.2, and GRAND HOTEL was steady at 0.4.  Similarly, after football adjustment, NBC’s AMERICAN NINJA WARRIOR was steady at 0.8 and DATELINE was up 0.2 to 0.6.  At CBS, […]

        NETWORK FINALS:  CHICAGO PD rose 0.1 in final numbers, but THE X-FILES premiere lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader led Wednesday cable at 1.29 (for Cleveland vs. Boston)/0.81 (Lakers vs. Oklahoma City).  VH1’s BLACK INK CREW ticked […]

  NETWORK UPDATE:  As often happens because of its 8:31PM end-time, THE BIG BANG THEORY went up 0.1 in final numbers for its season finale, while THE MILLERS lost 0.1.  GREY’S ANATOMY also gained 0.1, while REIGN (which started at 9:01PM) was on the wrong side of an 0.1 adjustment. THURSDAY CABLE:  The NBA PLAYOFFS […]

        NETWORK FINALS:  The rerun of THE FLASH slipped 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  FX’s AMERICAN HORROR STORY: CULT took its customary Week 2 dive, this time down 0.78 to 1.24.  That puts CULT’s Week 2 0.55 behind the […]