NETWORK UPDATE:  The only change from preliminary numbers was a 0.1 dip in CBS’s NCIS rerun. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): With the NFL done for the season, we’re in the thick of pre-tournament NCAA BASKETBALL season, and ESPN had 4 […]

  CABLE HIGHLIGHTS:  The NBA PLAYOFFS were once again on top, with double features on both TNT (1.39/0.87) and ESPN (1.27/1.17).   Adult Swim had 3 of the next 4 slots, with 0.67 (up 0.10) for KILL LA KILL, 0.65 (up 0.12) for SWORD ART ONLINE, and 0.56 (up 0.18) for INUYASHA, all of which […]

Ratings for Sunday’s ESPN matches show that the Knockout Stage (starting with the Round of 16) is off to a great start.  The Netherlands vs Mexico match at 11:30 am Sunday averaged 5.7 million persons 2+ watching ESPN on television, while the 3:30 pm Costa Rica vs Greece match (settled by a shoot-out) hit 5.9 […]

> Broadcasting & Cable says that Fox has completed selling its prime time inventory for next season.  Reportedly, Fox has sold 80% of its spots, leaving the rest for “scatter market” sales during the season when the networks hope advertising rates will rise even more as supply tightens and last-minute demand increases.  The article goes […]

  NETWORK UPDATE:  THE VOICE, CHICAGO FIRE, AGENTS OF SHIELD, NCIS, and NCIS: NEW ORLEANS  all grew by 0.1 in final numbers, but ONE BIG HAPPY shrank by the same amount.  CABLE HIGHLIGHTS:  TNT’s NBA PLAYOFFS games ruled the night, with 1.92 for the Clippers/Spurs duel, and 1.41 for the early game.  Not sure what […]

>The top two programs on cable this week aired on Sunday against the not-what-it-used-to-be but still very big Academy Awards on ABC.  Most notable was Walking Dead on AMC at 9:00 pm, just when the awards ceremony was getting rolling.  Facing the huge entertainment special, Walking Dead actually was up over last week, from a […]

  Not a tuneful evening. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  BROADCAST FINALS ABC:  STATION 19 gained 0.07 to 0.61, GREY’S ANATOMY jumped 0.13 to 0.64, and BIG SKY was up 0.08 to 0.33. CBS:  The broadcast NCAA TOURNAMENT games were at 1.86/2.17. NBC:  Reruns at 0.32/0.43/0.31. FOX:  MASTERCHEF JR ticked up to 0.40, then CALL ME KAT slipped 0.03 to 0.33, and WELCOME TO […]