>Another weak Sunday night on network television.  CBS narrowly won the night with Adults 18-49 in the preliminary fast nationals, thanks to coverage of the NCAA Basketball Tournament until 7:43 pm.  ABC was down from last week, mostly because of a disappointing third-week performance from GCB (down to a 2.0 rating, though that was enough […]

CBS does FOX a favor. FOX:  With CBS in reruns last night, AMERICAN IDOL didn’t have to face fresh episodes of Big Bang Theory or 2 1/2 Men.  That allowed Idol to tie last year’s 5.6 Thursday premiere (which had to contend with a new Big Bang), although it doesn’t bode well for next week, […]

  Low returns for the CBS line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

        NETWORK FINALS:  We don’t have specifics on this, but it appears as though ABC had some local preemptions for MONDAY NIGHT FOOTBALL, since DANCING WITH THE STARS dropped 0.2 and EMERGENCY CALL was down 0.1 in final numbers.  At FOX, as anticipated, LA’S FINEST dropped 0.3 in finals, although its 0.6 […]

  A gain for the venerable BLUE BLOODS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  OLYMPICS:  The WINTER OLYMPICS OPENING CEREMONIES had a preliminary 8.6 rating in 18-49s.  That was up 2.4 from the non-medal events aired on Thursday, but down 0.8 from the 2010 Vancouver Opening Ceremonies.  (And for those with a long-range point of view, up 2.1 from the 2006 Opening Ceremonies from Turin.) OTHER NETWORKS:  As […]

  BROADCAST FINALS ABC:  JEOPARDY MASTERS was steady at 0.50.  After a rerun, THE GAME SHOW SHOW was down 0.02 to 0.28. CBS:  SURVIVOR gained 0.04 to 0.71.  The series finale of TRUE LIES was up 0.05 to 0.22. NBC:  The CHICAGO franchise included MED up 0.07 to 0.47, FIRE up 0.05 to 0.49, and […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).