Here is the final Summer Olympic ratings track for Rio 2016, with the official ratings for all 17 nights.  In terms of millions of viewers 2+, Rio finished above Sydney 2000, just above Athens 2004, but below Beijing 2008 and London 2012.  In terms of adult 18-49 rating (what an advertiser cares about), Rio was well below […]

      NETWORK FINALS:  MODERN FAMILY gained 0.1 in final numbers, and the CHICAGO MED rerun lost the same.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Cable news was led by Fox News’s SPECIAL REPORT WITH BRET BAIER at 0.73/1.12/6.1M, with CNN’s CUOMO PRIME TIME at 0.49/0.77/2.9M, […]

>Five days into the November sweep, FOX is still in the lead but its percent increases over 2010 are coming back down to Earth, as expected, as the impact of Thursday and Friday’s Games 6 and 7 recedes.  Last night was a down night for FOX (2.3 for Terra Nova and House versus a 4.1 […]

   THE VAMPIRE DIARIES brought its A-game to its 3rd season finale, wrapping up (or at least advancing) some storylines while providing massive fodder for Season 4.  It should be noted that Diaries thrives on plot twists and surprises, so SPOILERS WILL ABOUND after the page break.

> BOSS:  Fridays 10PM on Starz – Potential DVR Alert BOSS is Starz’s bid to be taken seriously as a pay-TV producer of original programming.  Up until now, Starz has been both successful (Spartacus) and not-so successful (Camelot) in its original shows, but all of them have been somewhat junky–even Torchwood:  Miracle Day, with its […]

>CBS took the night off last night, handing FOX a Tuesday victory.  FOX is finally getting its original episodes going in anticipation of tonight and tomorrow’s American Idol return.  Otherwise, the night was extremely quiet.  Tuesday is night begging for some rebuilding — too many 2-rated shows (or lower) taking up space.        […]

  CW’s season premieres stirred no visible excitement. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  There were no changes from the preliminary Wednesday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  VH1 topped Wednesday cable again, but with its shows in reverse order, as BASKETBALL WIVES went up 0.05 to 0.56, while BLACK INK CREW held at […]