> BROADCAST UPFRONT DONE.  Broadcasting & Cable reports that the broadcast upfront market is finished with sales exceeding $8.6 billion for ABC, CBS, NBC, FOX and CW.  Other reports have the total haul over $9 billion.  You can guarantee that network sources are placing the commitments north of $9 billion and that agency sources are […]

  The NFL PLAYOFFS, naturally, were dominant. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  More bad news than good. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  BROADCAST FINALS;  The 2021-22 broadcast season officially began last night, and it didn’t exactly roar into action. ABC:  The season premiere of DANCING WITH THE STARS was at 0.92, considerably below last fall’s 1.3.  A TIME 100 special was at 0.28. CBS:  The season premiere of THE NEIGHBORHOOD was at 0.63 compared to last […]

  An ugly night in general, but especially for Major League Baseball. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  Although both fairy-tale inspired dramas that were introduced to network TV last fall have been renewed for 2d seasons, there’s no comparison in quality between Once Upon A Time and GRIMM.  Once has created a captivating, complex narrative of parallel universes and the loves and hates that reach across them, while Grimm is far […]

Here are the full week sports ratings for Monday May 24 through Sunday May 30, 2021.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 200K Persons 2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. Here is the same week two years […]

> SMASHWatch demands to know why “Bombshell” didn’t get any Tony nominations today.  NBC:  Last night’s SMASH encapsulated its season.  The episode began with high promise (a buoyant “Another Opening, Another Show” on the soundtrack as the cast members made their way to Boston for out-of-town tryouts), devolved into unconvincing, uninvolving soap, and culminated in […]