So-so results for FOX’s arrivals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

Primetime was only an hour long last night (2 for CW), so not much to say.  In preliminary numbers, NBC’s news division won bragging rights to victory in the OBAMA VS. ROMNEY miniseries that took up the rest of the evening. ABC:  THE NEIGHBORS predictably fell from its debut in the post-Modern Family slot last […]

  BROADCAST FINALS:  NBC’s USFL game was at 0.14.  FOX’s MLB game was at 0.33.  On CW, TOTALLY WEIRD & FUNNY was at 0.03/0.02 compared to last week’s 0.02/0.02.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s COLLEGE WORLD SERIES game was at 0.55, and UFC PRELIMS was at 0.21.  Fox Sports […]

    NETWORK FINALS:  Due to the extreme amount of adjustments that were likely because of local NFL preemptions, we’ve relocated our network rating analysis to this post.  Comparisons are to last Thursday’s finals. ABC:  HOLEY MOLEY dropped 0.2 to 0.5, and both FAMILY FOOD FIGHT (0.3) and REEF BREAK (0.2) were down 0.1. CBS:  […]

      NETWORK FINALS:  AGENT CARTER gained 0.1 in final numbers.  Also, IZOMBIE held onto this morning’s 0.6, a feat it didn’t manage last week.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  FX’s PEOPLE VS OJ SIMPSON remained fairly steady at the top of Tuesday cable, down 0.07 […]

  Welcome to Upfronts week, when the broadcast networks (or what’s left of them) announce their Fall schedules and attempt to generate billions of dollars worth of excitement from advertisers.  It’s harder than ever to authoritatively analyze the thought process that goes into a broadcaster’s cancellation, renewal and pick-up decisions, because network ad revenues directly […]

>December 15 is traditionally around the last night there is any significant number of original episodes on the broadcast networks’ schedules and also the date when television usage starts to drop dramatically until bottoming out on Christmas Eve (which battles the night of July 4 as the least watched night of television of the year). […]

With the NCIS shows in reruns, only one series even reached a 2 last night. FOX:  The season premiere of KITCHEN NIGHTMARES was at 2.2, down a very reasonable 0.2 from last year and the highest-rated show on a slow night. ABC:  CELEBRITY WIFE SWAP edged up to 1.6, but the finale of THE TASTE […]