Considering the number of events on the air, a surprisingly stable night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

>AMC’s Walking Dead and MTV’s Jersey Shore remain at the top of the cable ratings chart this week, although both are down a few tenths from last week.  Nevertheless, each program remains the top-rated program with young adults in their respective time periods, beating all broadcast and cable competition.  Sunday at 9:00: #1 Walking Dead […]

  BROADCAST FINALS ABC:  STATION 19 dropped 0.07 to 0.54, GREY’S ANATOMY fell a tenth to 0.51, and BIG SKY was down 0.02 to 0.25. CBS:  The primetime hours of the NCAA TOURNAMENT were at 1.35/1.05/0.83.  That was higher than Night 1 of the 2021 Tournament, although that was a Friday. NBC:  LAW & ORDER […]

  There was bad news for just about everyone last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

>The cable landscape this week was dominated by MTV, a network that has gone through many incarnations and ups and downs over the past few decades.  Now it is going through a red-hot period.  The top four cable programs this week could be found on MTV, led by the simply terrific performance of the Video […]

  BROADCAST FINALS ABC:  AMERICA’S FUNNIEST HOME VIDEOS gained 0.03 to 0.52, AMERICAN IDOL rose 0.08 to 0.73, and THE ROOKIE was steady at 0.35. CBS:  60 MINUTES was boosted by afternoon Masters coverage by 0.38 to 0.91.  Returning from a Grammys break, THE EQUALIZER dropped 0.12 to 0.53, NCIS: LA fell 0.08 to 0.44, […]

During the NCAA Basketball Tournament’s Round of 32 Saturday and Sunday, almost every game on each network was in line with ratings for the same games the past few years.  (We do not have result from the CBS games in the afternoon yet — those ratings will arrive Thursday along with all other non-prime time […]

> WHAT WE LIKE:  Tuesday has been screaming for more comedy.  While Fox has had some success on the night with Raising Hope, both ABC and NBC have very strong histories on the night with comedy blocks.  With NBC deciding to leave Biggest Loser on Tuesday from 8-10 pm, the door is open for ABC […]