Now that Thursdays are crammed with scripted hours, perhaps it’s not a surprise that the night’s veteran reality show topped them all. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) […]

  Steadiness can be good news these days. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

The AUDIENCE MAP series continues with a look at fall 2015:  FOX’s primetime lineup is shown below.  As a reminder, the programs are arranged by broadcast schedule, with each show placed on the night it spent most of the season so far.  The audience share for each of 30 gender-age subgroups is noted for each show, […]

AMERICAN IDOL underscored why next season will be its last. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

One week to go for the Summer Olympic Games in London, which end with the greatest anti-climax of all:  the Closing Ceremony Sunday night.  The ratings in the final week suffers from viewer fatigue and a dearth of marquee events.  Last night was a perfect example: a preliminary 8.1 Adult 18-49 rating in prime time […]

  BROADCAST FINALS ABC:  The line-up aired new episodes for the first time in a month, with STATION 19 down 0.03 to 0.60, GREY’S ANATOMY up 0.02 to 0.65, and BIG SKY down 0.03 to 0.26. CBS:  After reruns at 0.36/0.26/0.27, HOW WE ROLL dropped 0.05 to 0.27, followed by a BULL rerun at 0.17. […]

  BROADCAST FINALS ABC:  Sandwiched between reruns at 0.35/0.21, PARENT TEST was at 0.25. CBS:  Reruns at 0.32/0.26/0.20/0.19. NBC:  THE WHEEL was at 0.30, followed by reruns at 0.19/0.24/0.25. FOX:  Reruns at 0.19/0.15/0.14. CW:  POPSTARS was at 0.04, followed by reruns at 0.03/0.03. AMAZON:  THURSDAY NUGHT FOOTBALL was at 3.32, up half a point from […]

  GREY’S ANATOMY made history and won the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]