The Olympics are still almost a month away, but viewers are getting ready. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

Our weekly round-up of weekend sports ratings is moving from Monday mornings to Tuesday mornings in a new and improved format.  Instead of reporting only household ratings from the 56 largest TV markets with local Nielsen meters (covering about 70% of the USA), the new Tuesday report will feature full national ratings (live+same day) for […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  NBC’s continuing coverage of the US OLYMPIC TRIALS showed strength. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

      NETWORK FINALS:  GREATEST HITS lost another 0.1 in final numbers, putting it down 0.2 from last week’s premiere, and AQUARIUS was down 0.1 as well.  (Note:  the reason AQUARIUS’s ratings were broken out with the first 13 minutes separate from the rest is that in much of the country–but not all–that section […]

  BIG BROTHER loomed over the rest of the network line-ups. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

      NETWORK FINALS:  MASTERCHEF, the AMERICA’S GOT TALENT recap show, and the reruns of MODERN FAMILY and FRESH OFF THE BOAT each gained 0.1 in final numbers, while WAYWARD PINES lost the same.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s ROYAL PAINS finished its run at […]

  THE NIGHT SHIFT demonstrated the value of a lead-in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]