It’s been a busy couple of days for premieres and returns on basic cable (pay cable’s big night is this upcoming Sunday, when both HBO and Showtime begin their winter schedules).  The winner:  PRETTY LITTLE LIARS on ABCFamily, with a strong 1.4 rating in 18-49s that was beaten for the night only by an […]

  More preseason football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. CBS:  […]

Partial ratings are in for last night’s Super Bowl (the household rating from the 56 markets with local Nielsen meters, covering 70% of the country).  Excluding the 8:45-9:15 pm half hour, most of which was the truly embarrassing Superdome blackout, the game averaged a 48.1 household rating in the metered markets, edging the previous record […]

        NETWORK FINALS:  ABC’s DEMOCRATIC CANDIDATES DEBATE adjusted up to 1.3.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, up 0.04 to 0.53, with the lead-in hour up 0.02 to 0.32.  Discovery’s GOLD RUSH was at 0.48/0.36/0.22, compared to last […]

The last Friday of February sweeps was dull for every network. CBS:  After the failure of The Job, CBS rushed UNDERCOVER BOSS back into its 8PM slot, and although Boss outperformed the deceased show, its 1.5 was 0.4 lower than the last time it aired 3 weeks ago (still enough to win the 8PM hour).  The […]

  Whether because of deliberate stonewalling by NASHVILLE producers and cast, or because, as series creator Callie Khouri suggested, the scripts are so far behind that they don’t know themselves how the season will end–or a mixture of both–there were no disclosures at all at today’s PaleyFest session for the show about what will happen […]

  The 2-part THE BACHELOR season finale started big. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

The Voice continues to make NBC executives raise their voices in song. NBC:  In final numbers, the return of the Tuesday edition of THE VOICE was at the show’s fall Tuesday average  of 4.1,  tripling what the network has been doing in that timeslot since the fall run ended.  Thanks to its presence, GO ON (which also featured a much-promoted […]