A soft night all around. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

> At FOX, perhaps the most terrifying 7 words in the English language:  AMERICAN IDOL May Not Have Hit Bottom. FOX:  Despite no special competition on any other network, Idol‘s 5.1 was down a full ratings point from last week, and down a horrible 35% from last year’s parallel episode.  This is still, of course, […]

  NOTE:  the CBS line-up aired about 7 minutes late in most of the country, which may lead to adjustments. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and […]

> If you’re NBC and you have exactly one hit show, what do you want?  More of it. Beginning the week of April 2, THE VOICE will air on both Mondays and Tuesdays, with live performance shows 8-10PM on Mondays and eliminations 9-10PM on Tuesdays.  It’ll therefore be airing against both weekly installments of Dancing […]

> Showtime announced today the return of 2 of its signature dramas:  both DEXTER and HOMELAND will begin their new seasons on Sunday, September 30. Not coincidentally, this is exactly 1 week after the year’s Emmy Awards on September 23, at which Showtime will be hoping that both shows–but particularly the dazzling and widely-acclaimed Homeland–will […]

> A lot can happen between the creation of a TV pilot in the spring and production of episodes for the regular season:  a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have had their own turnover in the off-season) give plenty of notes, both helpful and otherwise, and […]

> NBC Wednesday = failure. NBC: Another new comedy, another flop. BEST FRIENDS FOREVER, despite some good reviews, could only manage a 1.2 premiere. Which was better than the final 2 episodes of the network’s last try, BENT, which exited with a pathetic 0.8 average. The Betty White comedy reality show OFF THEIR ROCKERS at […]

> NBC has jumped the gun on this year’s Upfront season, and ordered 13 episodes of the Matthew Perry single-camera comedy Go On for its 2012/13 primetime schedule.  In addition to starring Perry, the show is written by Scott Silveri, a veteran Friends writer/producer. (The pilot is directed by Todd Holland.)  In what sounds like […]