ABC’s lesson for the night is that lead-ins matter. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

>NBC managed to win last night (the only network to average a 2 rating across the evening) by programming an original game show and a Christmas-themed SNL special (the same strategy the network employed last year on this night).  CBS was second by repeating its regular schedule (as it did last year).  ABC improved over […]

  BROADCAST FINALS:  ABC’s COLLEGE FOOTBALL was at 1.12.  The season premiere of NBC’s SNL was at 0.73, down 0.19 from 2021’s premiere.  FOX’s MLB game was at 0.54.    Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  COLLEGE FOOTBALL was dominant, with ESPN’s games at 0.86/0.80/0.69/0.39, Big 10’s at 0.37/0.24/0.11, Fox Sports 1’s […]

>Last night, ABC had the relevant college football game, #7 Oregon convincingly upsetting #4 Stanford.  The game produced a 2.5 Adults 18-49 rating in the fast nationals, although that number should rise to close to a 3 rating when the official ratings correctly tabulate the Pacific time zone.  The ABC game is more than double […]

  BROADCAST FINALS ABC:  STATION 19 rose 0.09 to 0.53, GREY’S ANATOMY lost 0.03 to 0.46, and ALASKA DAILY was up 0.05 to 0.26. CBS:  YOUNG SHELDON ticked up to 0.56, GHOSTS gained 0.02 to 0.53, SO HELP ME TODD ticked up to 0.32, and CSI; VEGAS was down 0.02 to 0.28. NBC:  Returning from […]

  Not much movement. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

>The fast nationals for Wednesday give Game 1 of the World Series a 3.9 Adult 18-49 rating (yet to be time zone adjusted).  Last night we predicted a 3.8 in the fast nationals and a 4.1 in the official nationals.  This number keeps it from being the worst Game 1 rating in history…just the second […]

  BROADCAST FINALS ABC:  AMERICA’S FUNNIEST HOME VIDEOS gained 0.08 to 0.49.  The AMERICAN MUSIC AWARDS were at 0.63, down 0.40 from last year’s edition. CBS:  Compared to its last week with the late national NFL game, 60 MINUTES dropped 0.15 to 1.40, THE EQUALIZER lost 0.14 to 0.65, EAST NEW YORK gained 0.03 to […]