NETWORK UPDATE:  BIG BROTHER gained 0.1 in final numbers, but there was no bump for EXTANT.  The only other changes were 0.1 declines for the reruns of ARROW and SUPERNATURAL. CABLE HIGHLIGHTS:  A&E’s DUCK DYNASTY again led the cable night, down a hundredth to 0.86, but lead-out COUNTRY BUCKS fell a heavier 0.09/0.11 to […]

  AMERICA’S GOT TALENT didn’t get much of a bump from a return to its regular format. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands […]

    HATFIELDS & MCCOYS, already a blockbuster hit, kept its best and most compelling hours for last.  Although the conclusion of the 6-hour tale, directed throughout by Kevin Reynolds and with this installment written by Ted Mann and Ronald Parker, has its share of tense confrontations and large-scale action, it dwells more on the […]

        NETWORK FINALS:  BLACK-ISH lost 0.1 in final numbers.  (Both EMPIRE and CRIMINAL MINDS stayed at this morning’s series lows.)         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Fascination with the Presidential election stayed high on The Day After, with 28 of the Top 30 slots […]

  Note that although NBC aired a national PRESEASON NFL game last night, other local stations aired competing local games, so there may be an unusual number of adjustments this afternoon. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews […]

  CW has released a mix of promos and short clips from its new series, which don’t do much more than provide the premises and a brief taste of the pilots.  Strong caution should be used in making any judgments from these, although we will anyway.  For THE TOMORROW PEOPLE, which will be paired with […]

> Other shows aired last night besides Mad Men. AMC:  Nevertheless, let’s start there.  Early numbers on the MAD MEN premiere give it the show’s biggest audience ever, higher than the season 4 premiere by a factor of over 20%, and with an 18-49 rating of around 1.2 that was 30% higher than last season’s […]

> NBC’s WHITNEY hasn’t really had much of a midseason break, but tonight marked its move from a cushy home on Thursday night, where it aired behind the network’s only hit, The Office, to the much more challenging job of opening Wednesday nights and clearing the way for new sitcom Are You There, Chelsea?  So […]