The NFL’s preseason isn’t as dominant as the league will shortly become, but it does the job. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

NBC looks to its past–and faces its present. NBC:  30 ROCK had a nice send-off, a 1.9 that was up half a point from last week as old fans gathered to watch the gang one last time.  But “catastrophic” doesn’t do justice to the debut of DO NO HARM, which at 0.9 is reportedly the […]

Another night with little for the networks to cheer about. ABC:  The first 90 minutes of the night provided some good news, as THE MIDDLE rebounded a bit from last week’s low to 2.2 (up 0.3), THE NEIGHBORS was up 0.2 to 1.9 and MODERN FAMILY rose a tick to 3.9.  But the tick went […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

You know it’s a weird night when the clearest-cut winner is Community. FOX:  As of this morning’s preliminary numbers, FOX won the night, but it’s loaded with asterisks.  AMERICAN IDOL‘s 3.5 may change because it ran until 9:32PM–for now, it’s down 0.3 from last week, and down a giant 1.4 from this time last year. […]

Thanks to the NCAA tournament and more original episodes on the other nights, CBS moved back into first place for the week ending Sunday.  Based on four nights of official ratings and three nights of adjusted fast nationals, CBS will be the only network above a 2 rating with adults 18-49 in prime time for […]

Updated weekly ranking of top cable and broadcast programs.  A broadcast network reclaimed the top spot this past week (CBS’s Saturday night telecast of the Syracuse-Michigan Final Four game), mainly because Walking Dead concluded its season last week.  Otherwise, AMC would have been atop the heap again.   There are a lot of empty spaces on this […]

  The night before Sweeps was a dim one. FOX:  AMERICAN IDOL lost 0.2, for a 3.2 that was 0.1 above its series low and just half a point above Survivor. ABC:  HOW TO LIVE WITH YOUR PARENTS (FOR THE REST OF YOUR LIFE) survived one week without a new MODERN FAMILY lead-in, but two […]