Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  The week including the 4th of July is usually about as bad as it gets in any given year.  This year, two networks averaged well below a 1 rating across primetime for the week, while […]

  Modest gains from last week’s holiday eve. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  We don’t have data yet for the season premiere of Breaking Bad, which frankly is of more interest than any of the blah network numbers last night. CBS:  The 0.3 boost for 60 MINUTES (to 1.2) is probably mostly due to a 9-minute overrun for the end of the PGA CHAMPIONSHIP, and will be […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

An early look at the partial-week program rankings for broadcast and cable.

Monday ratings last night, last year and last week:

  ABC’s game shows declined. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  CBS’s temporary fix to its Monday problem both worked and didn’t. CBS:  Back in its original 8:30PM timeslot behind HOW I MET YOUR MOTHER (which was even at 3.0), 2 BROKE GIRLS rose 0.2 to 2.5, a big improvement over what the late We Are Men had been doing there.  But after a 2.2 […]