BROADCAST FINALS ABC:  JUDGE STEVE HARVEY ticked down to 0.32, and THE WONDER YEARS was at 0.25 compared to last week’s 0.22/0.18.  Reruns followed at 0.20/0.20. CBS:  Reruns st 0.28/0.23/0.29/0.16. NBC:  LA FIRE & RESCUE returned at 0.29, followed by reruns at 0.22/0.21. FOX:  MASTERCHEF was steady at 0.42, and FOOD STARS ticked up […]

> On virtually any network in America, the discovery that a hugely expensive new series–stocked with the highest-caliber talent, preceded by a multi-million dollar marketing campaign–had been watched in its debut by little more than a million people, and that fewer than half a million of those were younger than 50 years old, would be […]

> A generally lousy week for network TV continues. ABC: Despite its crossover with PRIVATE PRACTICE, GREY’S ANATOMY (which was admittedly facing American Idol this week) swooned to a season low 3.1, down almost 25% from last week. Free of Idol, Practice saw more benefit from the crossover at 10PM, with a 2.6 that was […]

      NETWORK FINALS:  There were no changes from the preliminary morning ratings.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA PLAYOFFS games topped Tuesday cable at 1.41/1.40, and the network’s afternoon UEFA match was at 0.32.  NBC Sports Net’s NHL PLAYOFFS game was at […]

> FOX did what it had to do today, shutting the time-travel portal on TERRA NOVA.  The show (which, because of its CG postproduction, would have needed an early renewal to be ready for air in Fall 2012) was enormously expensive, and its ratings trajectory was steeply downward, ending its run at a level barely […]

> The eagerly-awaited Season 5 of the most honored series on television, an interminable 17 months in the making, contents itself with a single enigmatic image:  Don Draper staring into a department store window, his reflected gaze held by two mannequins, one a naked female, her dress at her feet, the other a seated man […]

  Mild declines for NBC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

> MAGIC CITY:  Premieres Friday April 6 at 10PM on Starz – Potential DVR Alert Starz’s new MAGIC CITY is another stroll down Mad Men lane:  glamorous people in impeccably detailed 1960s settings (technically very late 1950s), smoking, drinking to excess, having lots of illicit sex, and generally enjoying what they don’t know is their […]