CW’s season premieres stirred no visible excitement. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  The new season may have its first hit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

Nielsen announced planned delays for daily national ratings (cable and broadcast programs) the rest of this week.  This is how the week’s ratings should roll out.  We will update these times if anything changes. Saturday Jan 10 nationals rescheduled to Tuesday 1 pm 3 pm PT (normally Tuesday morning) Sunday Jan 11 nationals rescheduled to Tuesday 1 pm […]

  UPDATE:  We don’t yet have final national ratings for ESPN’s coverage of the COLLEGE FOOTBALL PLAYOFF CHAMPIONSHIP, but they will be huge.  In the 56 largest TV markets with local Nielsen ratings, the game averaged an enormous 18.5 household rating, which would translate to around a 9 adult 18-49 rating (possibly approaching a 10 […]

> A lot can happen between the creation of a TV pilot in the spring and production of episodes for the regular season:  a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have had their own turnover in the off-season) give plenty of notes, both helpful and otherwise, and […]

Note: The text has been corrected to note the combined simulcast audience numbers for the Trump Town Hall on NBC, MSNBC & CNBC.      NETWORK FINALS:  The BIDEN TOWN HALL adjusted up 0.3 to 3.0 in final numbers on ABC, and the TRUMP TOWN HALL was up half a point to 2.2 (combining NBC, […]

  Things didn’t get easier for ABC on the 2d Sunday of the season. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  Season finales continue not to thrill. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]