After a relatively good night Tuesday, last night’s Olympic coverage on NBC (5.6 adult 18-49 rating from 8-11 pm Wednesday night  in the delayed “fast” nationals) was significantly below the comparable night for Turin 2006 (6.0 rating) and miles below Vancouver 2010 (9.0 rating).  Last night’s coverage featured: Women’s Downhill, Pairs’ Final, Women’s Halfpipe, Men’s […]

  GREY’S ANATOMY made history and won the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

NETWORK UPDATE:  THE VOICE and THE FLASH each gained 0.1 in finals. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  History’s THE CURSE OF OAK ISLAND took Tuesday honors, up 0.09 from last week to 0.94, and with lead-out HUNTING HITLER up a tick to 0.52.  Discovery’s MOONSHINERS took a 0.18 leap to […]

    NETWORK UPDATE:  The final SUNDAY NIGHT FOOTBALL of the season adjusted to 7.9 in final numbers, up an impressive 2.1 from last week’s finals.  Also due to football, 60 MINUTES climbed 0.4 in final numbers to 2.8, UNDERCOVER BOSS was up 0.2 to 1.6, the first LIMITLESS rerun gained 0.1 to 0.8, and the […]

>Jersey Shore’s finale took the top spot on the cable chart this week.  Not so much because it was up (it increased only one tenth of a rating point from last week) — rather, ESPN’s Monday Night Football was way down to a 3.3 Adult 18-49 rating (down from 5.0 last week and 6.9 the […]

        NETWORK FINALS:  HAWAII 5-0 gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH led Friday cable, up 0.11 to 0.85, with a lead-out special at 0.57.  A&E’s LIVE PD ticked down to 0.74.  ESPN’s NBA doubleheader was at […]

  The strategy of reducing AMERICAN IDOL to one night a week isn’t working out as planned. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

  NETWORK UPDATE:  The only change from this morning’s numbers was a 0.1 bump for BIG BROTHER. CABLE HIGHLIGHTS:  ESPN dominated with its coverage of the NBA DRAFT, scoring 1.53 for the draft telecast itself (all nearly 5 hours of it–we don’t have an hour-by-hour breakdown), 1.01 for the pre-show, and 0.71 for the post show SPORTSCENTER.  […]