The night’s brightest sign of life was for a summer premiere. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  A mostly subdued night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  UNDATEABLE returned more live than alive. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  The newly-rehired CELEBRITY APPRENTICE finale earned a blah reference. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  May Sweeps continued to excite hardly anyone. ABC:  The network aired its regular line-up for the first time in a month, and it did no good for ONCE UPON A TIME, which slipped 0.1 from last week and fell to a series low 2.0.  REVENGE was up 0.2 from an Easter airing when ratings […]

> Premieres Thursday 10PM on USA:  If Nothing Else Is On… (But it’s summer, so nothing is.) At this point, I think we could all identify a USA Network series blindfolded and with the soundtrack running backwards.  There’s the quirky, unconventional savant lead–available, like a comfortable sweater, in several colors:  cop/detective (In Plain Sight, Psych, […]

>There are a lot of NFL fans out there, but no one will be more depressed to see the season end than NBC.  Last night, NBC pulled a preliminary 10.0 Adult 18-49 rating from 8-11 pm for the Detroit Lions at the New Orleans Saints (the second half of a Wild Card playoff doubleheader).  We […]

NBC does the other networks a favor. NBC:  AMERICA’S GOT TALENT didn’t air last night in favor of a FEAR FACTOR special, which shot a hole in the network’s ratings for the night.  Fear only managed a 1.3, and that pulled AMERICAN NINJA WARRIOR down to 1.4, off half a ratings point from its last […]