>Last night, NBC won the night, as usual, with Sunday Night Football.  NBC is averaging about a 7.1 Adult 18-49 Sunday from 7:30-11:00 (remember the 7:00 half hour does not air national commercials and is not rated) and the number will probably rise to a 7.8 in the official nationals, well above the 6.2 official […]

  A timeslot flip didn’t accomplish much. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

>Last night a year ago was Election Day 2010, chock full of midterm election coverage, repeat episodes and lower than average ratings.  So last night’s ratings look pretty good in comparison.  CBS won the night last night with a 3.2 rating, up from a 1.9 on the same night last year.  FOX scored a 3.0 […]

  A fair start for TOUGH AS NAILS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted to 1.9, and FOX’s game adjusted to 0.3.  Elsewhere, the reruns of THE VOICE and DATELINE lost 0.1 in final numbers.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It was another COLLEGE FOOTBALL Saturday, with ESPN’s games […]

  BROADCAST FINALS ABC:  HOLEY MOLEY ticked down to 0.36, THE CHASE dropped 0.08 to 0.27, and WHO DO YOU BELIEVE ws down 0.04 to 0.18. CBS:  FBI dipped 0.03 to 0.56, FBI: INTERNATIONAL gained 0.03 to 0.54, and FBI: MOST WANTED ticked up to 0.48. NBC:  YOUNG ROCK lost 0.03 to 0.35, and what […]

Monday fast nationals ratings:

>DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows once […]