DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

        NETWORK FINALS:  Adjustments for the live telecast on NBC put DATELINE at 0.6 and the BILLBOARD MUSIC AWARDS at 2.4 (down 0.2 from the 2017 final rating).  In addition, both FAMILY GUY and the 9:30PM BOB’S BURGERS lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings […]

NOTE: CBS’s coverage of the AFC CHAMPIONSHIP ended around 10:17pm ET, followed by post game show. MAGNUM PI started around 10:39pm ET.  CBS numbers below will rise around +15% in the official nationals when live West Coast viewing is added. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day […]

    NETWORK UPDATE:  SUNDAY NIGHT FOOTBALL adjusted to 6.7, a big 1.8 below last week’s Sunday game.  Elsewhere, the President’s Oval Office speech led to plenty of adjustments:  THE SIMPSONS dropped 0.7, BROOKLYN NINE-NINE fell 0.3, and ONCE UPON A TIME fell 0.1, while QUANTICO gained 0.1. Broadcast Official Nationals Program Ratings Chart   […]

    SMASHWatch is glad TV shows don’t close in Boston.  NBC:  Last night’s SMASH pulled off the trick of being both melodramatic (poisoning! illicit sex!) and remarkably dull, an anticlimactic way to head toward next week’s season finale, and with a church production number to boot that seemed designed to let us know that […]

    DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart.   ABC:  The […]

  DANCING WITH THE STARS lost the beat. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  The broadcast network elevator continued to go down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]