August 1, 2011

THE BIJOU: Cowboys and Smurfs

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Written by: Mitch Salem
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We’re still a few hours away from the release of actual boxoffice numbers for last weekend (check back for Mitch Metcalf’s full analysis when the figures are official), but The Hollywood Reporter is claiming that COWBOYS AND ALIENS has pulled ahead of THE SMURFS for the weekend crown, with $35.7-36M compared to Smurfs’ $35.6M.  Considering that any of those numbers would pull Cowboys even lower than its already-disastrous $36.2M estimate yesterday, it would be an extremely Pyrrhic victory.  But better than nothing…

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."