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September 10, 2011
 

THE BIJOU: Early Boxoffice Report – 9/10/11

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Written by: Mitch Salem
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Deadline has some early Friday boxoffice numbers, and the news was good for CONTAGION and its maybe-I’m-retiring-and-maybe-I’m-not director Steven Soderbergh:  an $8M opening day that should lead to a weekend around $22M, which would overperform Mitch Metcalf’s predictions by a bit.  On the other hand, despite strong reviews, WARRIOR hasn’t yet been able to get over the hurdle of its macho-man marketing campaign.  It did only $2M on Friday and may not get much higher than $6M for the weekend.  No one is talking about the BUCKY LARSON numbers.
Among holdovers, THE HELP continued to be a champ, heading for around a 30-35% drop in its 5th weekend.  THE DEBT, though, took a bigger hit of around 50% from the 3-day portion of last weekend.

Stay with SHOWBUZZDAILY all weekend for updated numbers and Mitch Metcalf’s analysis on Saturday morning.



About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."