UPDATE: In the official live+same day nationals for Sunday 2.26.2017, The Oscars averaged a 9.1 18-49 rating and 32.9 million viewers 2+, a modest +6% lift from the fast nationals. That is a record low 18-49 rating, and the total viewer counts managed to stay slightly above the 2008 low, thanks mostly to population growth in the last decade.
The Oscars on ABC on Sunday 2.26.2017 (hosted by Jimmy Kimmel with Best Picture La La Land Moonlight) averaged a preliminary 8.7 18-49 rating in the fast nationals, continuing a recent three-year downtrend. The show averaged a preliminary 31.1 million viewers 2+ in the fast nationals, closer to last year’s initial tally, indicating the Oscars audience continues to age as the declines tend to be concentrated with viewers under 50 and especially 35.
Of course, the fast nationals are merely a rough guide, measuring only the 8:30-11:00 pm ET portion of the show in most of the country and only the final 45 minutes or so in the Pacific time zone, where much of the show aired before prime time. The final nationals (available later today or early tomorrow) will properly count viewing for the entire telecast in each time zone. Typically the final nationals rise +8% to +9% from the preliminary nationals. This year could be closer to a +7% lift in the official nationals because so much of the show aired past 11:30 pm ET, when television usage levels decline rapidly because of the late hour in most of the country.
|
Fast Nationals
8:30-11pm ET |
Final Nationals
Full Duration |
% Lift
Finals
vs
Fast |
The Oscars / Academy Awards
(ABC) Since 2008 |
| Date |
P18-49 Rating |
Persons 2+ |
P18-49 Rating |
Persons 2+ |
Host |
Best Picture |
End Time |
| 2.24.2008 |
n/a |
n/a |
10.7 |
32,018,000 |
n/a |
Jon Stewart |
No Country for Old Men |
11:37pm |
| 2.22.2009 |
n/a |
n/a |
12.1 |
36,318,000 |
n/a |
Hugh Jackman |
Slumdog Millionaire |
11:24pm |
| 3.7.2010 |
n/a |
n/a |
13.3 |
41,708,000 |
n/a |
Steve Martin & Alec Baldwin |
The Hurt Locker |
11:38pm |
| 2.27.2011 |
n/a |
n/a |
11.8 |
37,922,000 |
n/a |
James Franco & Anne Hathaway |
The King’s Speech |
11:31pm |
| 2.26.2012 |
n/a |
n/a |
11.7 |
39,341,000 |
n/a |
Billy Crystal |
The Artist |
11:23pm |
| 2.24.2013 |
n/a |
n/a |
13.0 |
40,376,000 |
n/a |
Seth MacFarlane |
Argo |
11:39pm |
| 3.2.2014 |
12.1 |
40,168,000 |
13.1 |
43,633,000 |
+9% |
Ellen DeGeneres |
12 Years a Slave |
11:40pm |
| 2.22.2015 |
10.3 |
34,628,000 |
11.0 |
37,296,000 |
+8% |
Neil Patrick Harris |
Birdman |
11:47pm |
| 2.28.2016 |
9.7 |
31,762,000 |
10.5 |
34,477,000 |
+9% |
Chris Rock |
Spotlight |
11:51pm |
| 2.26.2017 |
8.7 |
31,067,000 |
9.1 |
32,900,00 |
+6% |
Jimmy Kimmel |
Moonlight |
TBA |
###
Related Posts
-
-
SHOWBUZZDAILY SUNDAY NETWORK SCORECARD – 2.28.2016
#OscarRatingsSoMeh DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow…
-
SHOWBUZZDAILY SUNDAY NETWORK SCORECARD – 2.22.2015
It was a great night for BIRDMAN, but not so much for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands…
-
WEDNESDAY Ratings
Preliminary ratings are delayed by Nielsen until at least 9:30 am PT (90 minutes past due). The ratings service is performing extra “quality checks,” so be prepared for unusually high quality ratings later this morning!
