SHOWBUZZDAILY FRIDAY NETWORK SCORECARD – 3.2.2018

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It’s going to be a long spring.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  ONCE UPON A TIME aired for the first time since December 15 (just about everything else on the night last aired pre-Olympics on February 2), and did nothing to make ABC regret cancelling it, falling 0.1 to a new series low 0.4.  Things weren’t much better for AGENTS OF SHIELD, down 0.1 to tie its series low 0.5.  20/20 was down 0.1 from last week to 0.5.

CBS:  MACGYVER (0.8) and HAWAII 5-0 (0.9) were both down 0.1 from their last airings, tying their series lows, and BLUE BLOODS was steady at 0.9.

NBC:  The only network with some good news had 0.1 bumps for BLINDSPOT (0.7), TAKEN (0.5) and DATELINE (0.6).

FOX:  MASTERCHEF JR returned at 1.0, tying its series low.

CW:  After 0.2 for an IZOMBIE rerun, JANE THE VIRGIN returned at 0.2, down 0.1 from its last episode and tying its series low.

There are NBA and NHL games in primetime tonight, and SATURDAY NIGHT LIVE returns with host Charles Barkley and musical guest Migos.  Tomorrow night is all about the ACADEMY AWARDS, although HBO will air the season finales of DIVORCE and CRASHING against the big show.

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