>Grimm is now up to 220 promo seconds over the last week. The good news is that the network is standing behind the show and giving it all it has to give. The bad news is that all that time is in little-watched programs (except of course for Sunday Night Football). Coming soon in a new version of Promo Watch, we will include promo seconds as well as an estimate of exposures — the equivalent of “GRP’s” (Gross Ratings Points) as they are called in the trade. Basically, we will count the time given to a program’s promotion and adjust for the ratings of the show in which the promo was placed. Also, Rock Center is also inching up — now 80 promo seconds over the past week.
ABC was able to give 30 seconds to five different programs last night in Dancing with the Stars from 9-10 pm. (Reality shows are very promo-friendly, as the running times of unscripted are much more flexible than those for scripted shows.) ABC assigned half a minute of time to: Once Upon a Time (heralding the hit status of the new show), Revenge (using the word “complicated” to describe the main character’s life — always a risky word in television promotion), Grey’s Anatomy (Sandra Oh looking very shocked when told she is “finished!” as a doctor), Wednesday’s Comedy Block (concentrating on the Halloween theme for the lineup), and Castle (not sure what the selling point was, quite frankly).
Last night CBS gave Unforgettable the most time in the 8-9 pm comedy hour — 40 seconds, which is a substantial investment for The Eye in any given hour. CBS clearly wants to hold the line at a 2.5 rating for the new drama (to avoid another 2.3) or even inch it up to a 2.6 this week.
To make the chart easier to read at a glance, there is now a “Cliffs Notes” version below that just lists the top four priorities for each network, making it easier to compare each network to the other. For greater detail, the chart at the bottom lists all shows each network has promoted in the last week in case you are interested in finding a particular series.
ON-AIR PROMOTION PRIORITIES
TOP FOUR SHOWS EACH NETWORK
Over the Last Seven Days
(# of promo-seconds)
Dates sampled: October 18-20 & 23-24, 2011
ABC
Once Upon a Time 135
Man Up! 90
Revenge 90
Desperate Hswvs 80
CBS
Person of Interest 135
Unforgettable 115
Rules Engagement 100
Big Bang Theory 55
NBC
Grimm 220
Rock Center 80
Prime Suspect 70
Up All Night 55
FOX
Allen Gregory 85
American Idol 60
The Simpsons 55
The X Factor 45
ALL SHOWS PROMOTED
(# of promo-seconds)
Dates sampled: October 18-20 & 23-24, 2011
ABC
Once Upon a Time 135
Man Up! 90
Revenge 90
Desperate Hswvs 80
Pan Am 65
Grey’s Anatomy 65
Extreme Mak. Home 60
Wed Comedy Block 60
Happy Endings 45
Castle 45
Dancing…Stars 30
Private Practice 30
Last Man Standing 30
The Middle 20
Suburgatory 15
Modern Family 15
20/20 15
Body of Proof 15
CBS
Person of Interest 135
Unforgettable 115
Rules Engagement 100
Big Bang Theory 55
NCIS: LA 50
2 Broke Girls 50
A Gifted Man 45
The Mentalist 45
Survivor 45
Hawaii Five-O 40
Amazing Race 30
Two Half Men 30
NCIS 30
Late Show 25
CSI: Miami 25
How I Met Mother 20
CSI 15
Criminal Minds 15
Good Wife 10
NFL on CBS 10
Blue Bloods 10
Mike & Molly 10
60 Minutes 10
College FB Sat 10
Early Show 10
CBS News 05
NBC
Grimm 220
Rock Center 80
Prime Suspect 70
Up All Night 55
Leno/Fallon 50
Thu Comedy Block 50
L&O: SVU 45
Chuck 45
Biggest Loser 30
Harry’s Law 25
Whitney 20
Sunday Night FB 20
Notre Dame FB 10
The Office 05
Community 05
Parks & Rec 05
FOX
Allen Gregory 85
American Idol 60
The Simpsons 55
The X Factor 45
Terra Nova 35
House 20
MLB Postseason 20
Glee 20
Alcatraz 20
Bones 15
Kitchen Nightmares 10
NFL on FOX 10
Programs Sampled
Mon Oct 24 2011: Dancing with the Stars (9-10 pm), How I Met Your Mother & 2 Broke Girls, Prime Suspect, World Series Game 5 (10-11:15 pm)
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