>On ABC, Man Up!, Revenge and Once Upon a Time are now the top three on-air promotion priorities over the past week. Of course, Man Up! and Once Upon premiere this week, and ABC is clearly standing behind Revenge, which had a promising uptick last week. In order to show the most relevant and stable information, the table below now will be adjusted each morning to show the amount of promotion over the most recent week.
Over the past week, Grimm has moved into second place on the NBC priority list, just behind Prime Suspect, which NBC is stubbornly trying to will to success. Last night Grimm received 30 seconds of time in the second hour of The Sing-Off (the same amount as the next night’s Parenthood and Biggest Loser). NBC has eased off the throttle on Whitney, which hasn’t been promoted in the last two sampled nights of programming and has fallen to the #5 position on the priority list. Finally, NBC News has changed the promos up for Brian Williams’ new show Rock Center. Gone is the talking to the camera spot “the set will have a pasta bar over there”. Now Brian is in a 30 Rock elevator greeting contributors to his new show (Ted Koppel, Harry Smith, among others) — still an attempt to be funny but a little bit more tangible about what the show will be.
Without any new shows about to premiere, CBS has made its top three priorities this past week the new dramas Person of Interest and Unforgettable, as well as Big Bang Theory. Unforgettable received 40 seconds of time in the How I Met Your Mother and 2 Broke Girls hour last night, an unusually high number for CBS. It’s time to go all in on a struggling show like Unforgettable as the sampling period of the new season draws to a close. Also, Rules of Engagement (which is further down the CBS chart) received 25 seconds of promo time in the 8-9 comedy hour to support its return to schedule on Thursday.
Last night’s Terra Nova had less than one minute of network promotion total, a very light load. House received 25 seconds, The X Factor 20 and MLB Postseason 10 seconds. But with the World Series and its schedule disruptions coming up, FOX probably figures they’ll just reset the schedule after baseball mercilessly ends. Over the past week, the top three priorities for FOX: MLB Postseason, The X Factor, and Bones.
ON-AIR PROMOTION PRIORITIES
Over the Last Seven Days
(# of promo-seconds)
Dates sampled: October 11-13 & 16-17, 2011
ABC
Man Up! 145
Revenge 120
Once Upon a Time 105
Pan Am 95
Happy Endings 80
Desperate Hswvs 65
Last Man Standing 55
Castle 45
Suburgatory 45
Dancing…Stars 40
Wed Comedy Lineup 30
Grey’s Anatomy 30
Modern Family 25
20/20 15
Extreme Mak. Home 15
The Chew 05
CBS
Person of Interest 120
Unforgettable 100
Big Bang Theory 90
Good Wife 70
A Gifted Man 60
Amazing Race 60
Survivor 60
CSI 50
The Mentalist 50
Blue Bloods 50
NCIS: LA 40
NCIS 35
Rules Engagement 35
Criminal Minds 30
CSI: Miami 30
Hawaii Five-O 30
CSI: New York 30
Two Half Men 20
The Talk 20
Late Show 20
CBS News 20
2 Broke Girls 20
Mike & Molly 10
NFL on CBS 10
How I Met Mother 10
NBC
Prime Suspect 105
Grimm 100
Up All Night 95
L&O: SVU 60
Whitney 50
Rock Center 45
The Office 40
Parenthood 30
Biggest Loser 30
Harry’s Law 30
Leno/Fallon 25
Sunday Night FB 25
Community 10
Chuck 15
FOX
MLB Postseason 140
The X Factor 80
Bones 75
Terra Nova 60
Kitchen Nightmares 40
House 25
Allen Gregory 25
Fringe 25
NFL on FOX 10
Programs Sampled
Mon Oct 17 2011: 9:00-10:00 pm portion of Dancing with the Stars, How I Met Your Mother, 2 Broke Girls, 9:00-10:00 portion of The Sing-Off, Terra Nova
About the Author
