The Sked: Sunday Network Scorecard 2.10.2019

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The GRAMMY AWARDS slowed their decline.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

CBS:  The preliminary 5.0 for the GRAMMY AWARDS is down 0.4 from last year’s early number (which adjusted up by half a point in finals).  That drop is much less sharp than the 1.9 plunge between 2017 and 2018.  The early rating for the RED CARPET LIVE pre-show is 2.3.

FOX:  The network’s animated trio aired new episodes for the first time since January 13, a night that had a huge football lead-in, making for inflated primetime numbers.  January 6 was the last normal line-up, and compared to those airings, THE SIMPSONS was down 0.2 to 0.7, BOB’S BURGERS was also down 0.2 to 0.7, and FAMILY GUY was down 0.2 to 0.8, all season lows.  The night started with reruns at 0.3/0.4, and ended with a COOL KIDS rerun at 0.3.

NBC:  A run of the theatrical movie FANTASTIC BEASTS AND WHERE TO FIND THEM was at 0.5, followed by a DATELINE at 0.3.

ABC:  Reruns at 0.5-1.0.

CW:  Reruns at 0.1/0.1.

Tonight, CBS preempts MAGNUM PI for an episode of BIG BROTHER: CELEBRITY EDITION.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

PREVIOUS SUNDAY NETWORK SCORECARDS (FAST NATIONALS)

PREVIOUS SUNDAY CABLE & BROADCAST NATIONALS

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