The SUPER BOWL continued to slide.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: Although the SUPER BOWL will always be a monster, its preliminary 27.9 was down about 10% from 2018’s 30.9, itself down 2.9 from 2017. (Last year’s game adjusted to 33.4 in final numbers.) The premiere of WORLD’S BEST had a preliminary 8.6, way down from the early 14.9 for last year’s big episode of THIS IS US, but much better than the 6.1 for 2017’s 24: LEGACY.
ABC: As usual, the other networks aired reruns rather than compete with the game. ABC’s were at 0.2-0.4.
NBC: Reruns at 0.2-0.3.
FOX: Reruns at 0.2-0.3.
CW: Reruns at 0.1/0.1.
MAN WITH A PLAN returns to CBS tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.
PREVIOUS SUNDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS SUNDAY CABLE & BROADCAST NATIONALS
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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