February 10, 2020


NOTE: The fast affiliate-based numbers below for ABC do not accurately reflect west coast viewing of the Oscar night. The 7PM ET hour (RED CARPET SHOW in most of the country) contains west coast viewing of the 10PM ET hour of The OSCARS (at 7PM PT). The actual RED CARPET rating will go down substantially in the official nationals tomorrow morning. On the other hand, the 8PM, 9PM & 10PM hours below will go up in the official nationals when OSCARS viewing from 5PM-8PM on the west coast is factored in.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  With all the caveats noted above, the preliminary rating for THE OSCARS was 4.6, down an ugly 2 full points from last year’s early number.  If the final number rises by 15%, as last year’s did, that would mean a 5.3 final rating, down 2.4 from 2019.  The RED CARPET SHOW is currently at 2.9.

CBS.  60 MINUTES gained 0.3 from Super Bowl Sunday to 0.5, then it was reruns at 0.3-0.4.

NBC:  Reruns at 0.3-0.4.

FOX:  Reruns at 0.2-0.4.

CW:  Reruns at 0.1/0.1.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.