March 8, 2021



It really was the interview of the year.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  AMERICA’S FUNNIEST HOME VIDEOS (0.6) and AMERICAN IDOL (0.8) both fell 0.2 against massive competition on CBS.  An episode of WHO WANTS TO BE A MILLIONAIRE followed at 0.4.

CBS:  OPRAH WITH MEGHAN & HARRY was a monster, with a preliminary 2.6 in the 18-49 demo and around 17M total viewers.  Notably, the rating climbed as the broadcast went on.  CBS chose to follow it with a rerun of THE EQUALIZER at 0.7.

NBC:  After a rerun of THE VOICE at 0.3, and an episode of ELLEN’S GAME OF GAMES at 0.3, the season premiere of GOOD GIRLS was at 0.4, steady with the 2020 premiere.

FOX:  CHERRIES WILD (0.3), BLESS THE HARTS (0.3) and THE SIMPSONS (0.4) were steady.  THE GREAT NORTH (0.4) and BOB’S BURGERS (0.5) were up 0.1, and FAMILY GUY held at 0.4.

CW:  The CRITICS CHOICE AWARDS ceremony was at 0.1.

Tonight, HBO’s limited series THE INVESTIGATION comes to its end.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Also live events such as sporting events and major specials are usually undercounted because the fast nationals measure what was on in primetime in the Pacific Time Zone (mostly what aired after the live event ended on the West Coast). Accurate program ratings will be available with the broadcast finals.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings and broadcast finals will be posted Tuesday morning.






About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.