May 15, 2017



Another round of subpar season finales.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 May 14.SUN

ABC:  The 2-hour ONCE UPON A TIME season finale (which actually ended the series as it currently stands) was at 0.9, which was up 0.1 from last week, but down 0.3 from the 2016 finale.  Embarrassingly, the finale was up only 0.1 from the clip show special that preceded it.  The night ended with MATCH GAME, down 0.2 from 2 weeks ago (a 9PM airing).

CBS:  After 60 MINUTES was up 0.1 to 1.0, the season finale of NCIS: LA was at 1.1, which was up 0.1 from last week, but down 0.2 from the 2016 finale (on a Monday).  MADAM SECRETARY (0.7) and ELEMENTARY (0.6) were steady.

NBC:  LITTLE BIG SHOTS (1.3) and the season finale of CHICAGO JUSTICE (1.1) were each up 0.1, and SHADES OF BLUE gained 0.2 to to 0.9.  The night started with a 0.7 LITTLE BIG SHOTS rerun.

FOX:  The MISS USA pageant fell 0.4 from last year to 0.8, although in 2016 it was a 3-hour telecast that aired in June.  The night began with 0.3/0.5 animated reruns.

Tonight’s finales include MAN WITH A PLAN and SCORPION on CBS, and ABC’s still-on-the-bubble QUANTICO.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 May 14.SUN

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.