July 9, 2018



Summer line-ups remained largely stable.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 Jul 08.SUN

ABC:  The game shows returned from a rerun week, with CELEBRITY FAMILY FEUD down 0.1 from 2 weeks ago to 1.1, and THE $100,000 PYRAMID (0.9) and TO TELL THE TRUTH (0.8) steady.  The night started with an AMERICA’S FUNNIEST HOME VIDEOS rerun at 0.7.

CBS:  BIG BROTHER gained 0.1 to 1.3, sandwiched between reruns at 0.4-0.6.

NBC:  RUNNING WILD was at 0.3, and SHADES OF BLUE stayed at 0.5.  Between them was a rerun of AMERICA’S GOT TALENT at 0.7.

FOX:  GHOSTED continued to run out its string at 0.4.  It was preceded by reruns at 0.2-0.6.

Tonight’s broadcast schedules will be disrupted by the Supreme Court announcement scheduled for 9PM ET, and morning ratings may be subject to an unusual amount of adjustment.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 Jul 08.SUN

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.