This year’s Treehouse of Horror wasn’t quite as high.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
FOX: THE SIMPSONS aired its annual “Treehouse of Horror” Halloween episode, and at 2.7 it was the highest-rated non-football broadcast of the night and up a full point from last week, but it was also down 0.9 from last year’s episode. Similarly, BROOKLYN NINE-NINE was at 2.0, which was up 0.8 from last week but down 0.5 from last year, and FAMILY GUY, at 1.8, was down 0.7 from last year. THE LAST MAN ON EARTH was up 0.4 from last week (MULANEY aired in that slot last season).
ABC: After 1.1 for AMERICA’S FUNNIEST HOME VIDEOS (up 0.3), ONCE UPON A TIME and the virtually canceled BLOOD & OIL were steady at a respective 1.6/0.9, but QUANTICO lost 0.1 to 1.5.
CBS: The network had a 1-hour NFL overrun last week, so the 60 MINUTES comparison is skewed, down 1.1 to 1.3. MADAM SECRETARY gained 0.1 to 1.3, THE GOOD WIFE lost 0.1 to 1.0, and CSI: CYBER stayed at 0.8.
NBC: The preliminary rating for SUNDAY NIGHT FOOTBALL is 6.9, down 0.6 from last week’s early number.
Tonight CBS dons its cape and tries to fly as SUPERGIRL premieres, bolstered by a special BIG BANG THEORY lead-in on one end and a 90-minute SCORPION on the other. On cable, SWITCHED AT BIRTH airs its season finale.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
###
About the Author
