The US WOMENS WORLD CUP team romped on the airwaves as well as the field.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
FOX: The finals of the WOMENS WORLD CUP hit an unprecedented 6.4 preliminary rating last night, up 1.7 from the 2011 finals (which was a Sunday afternoon game that aired on ESPN). Perhaps even more impressively, the match was less than a point behind the preliminary 7.2 rating for the final game of this year’s NBA FINALS, considered one of the major non-football sports events of the TV year.
NBC: Sports didn’t go so well for NBC, as its NASCAR race was delayed by rain past primetime on the east coast, leaving a 0.8 preliminary rating for the filler that aired instead.
ABC: CELEBRITY FAMILY FEUD fell 0.4 to 1.5, and BATTLEBOTS dropped 0.2 to 1.2, bookended by reruns at 0.7 and 0.4.
CBS: 60 MINUTES was down 0.2 to 0.7, and BIG BROTHER lost 0.3 from last Sunday to 1.5. Reruns of ZOO and EXTANT followed at 0.6/0.5 (in the case of EXTANT, not that much lower than the rating for the first-run airing of the episode).
Tonight’s primetime features the finale of THE ISLAND on NBC, and the return of PENN & TELLER: FOOL US on CW. On cable, ABCFamily brings CHASING LIFE back to its line-up, pushing the flopping BECOMING US to a 10PM slot that the network doesn’t usually fill with new programming.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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