July 28, 2017



A good night for THE NIGHT SHIFT.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Jul 27.THU

NBC:  HOLLYWOOD GAME NIGHT was up 0.1 to 0.9, but THE WALL fell 0.1 to 1.0.  THE NIGHT SHIFT had its best outing of the summer, up 0.1 to 0.8.

CBS:  BIG BROTHER held last Thursday’s 1.9, and ZOO rose 0.1 to 0.6.  The night started with 1.1/0.8 sitcom reruns.

ABC:  BOY BAND (0.5) and THE GONG SHOW (0.6) were steady, but between them BATTLE OF THE NETWORK STARS lost 0.1 to 0.6.

FOX:  BEAT SHAZAM stayed at 0.8, but LOVE CONNECTION fell 0.1 to 0.6.

CW:  PENN & TELLER: FOOL US dropped 0.1 to 0.3, and HOOTEN & THE LADY remained at 0.2.

Tonight, HBO premieres its half-hour late-night Duplass Brothers anthology series ROOM 104. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Jul 27.THU

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.