A good night for THE NIGHT SHIFT.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: HOLLYWOOD GAME NIGHT was up 0.1 to 0.9, but THE WALL fell 0.1 to 1.0. THE NIGHT SHIFT had its best outing of the summer, up 0.1 to 0.8.
CBS: BIG BROTHER held last Thursday’s 1.9, and ZOO rose 0.1 to 0.6. The night started with 1.1/0.8 sitcom reruns.
ABC: BOY BAND (0.5) and THE GONG SHOW (0.6) were steady, but between them BATTLE OF THE NETWORK STARS lost 0.1 to 0.6.
FOX: BEAT SHAZAM stayed at 0.8, but LOVE CONNECTION fell 0.1 to 0.6.
CW: PENN & TELLER: FOOL US dropped 0.1 to 0.3, and HOOTEN & THE LADY remained at 0.2.
Tonight, HBO premieres its half-hour late-night Duplass Brothers anthology series ROOM 104.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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